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    Destination NSW

    11 October 2011

    Welcome to Destination NSW

    Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

    Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

    This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

    Latest News

    Sydney to come alive with the sounds of Sunset Piazza
    A new COVID-safe outdoor concert series will give Sydneysiders the chance to immerse themselves in live performance and music, right in the heart of the city this summer.

    NSW aims to be premier visitor economy of the Asia-Pacific by 2030
    A new roadmap outlines the NSW Government’s bold plan to make NSW the premier visitor economy of the Asia-Pacific by 2030.

    NYE Passes go live as residents urged to book ahead, celebrate locally or from home
    Eligible NSW residents can now apply for a special New Year’s Eve Pass via nsw.gov.au as the State prepares to celebrate and look forward to 2021 with a sense of hope and optimism.

    Sydney International Art Series returns featuring celebrated artists
    From the vibrant paintings of Henri Matisse to the immersive installations of Doug Aitken, the Sydney International Art Series (SIAS) will make a grand return in 2021.

    Spectacular outdoor opera to return to Sydney
    Sydney will come alive with the spectacle and emotion of Handa Opera on Sydney Harbour for another three years through a renewed partnership between the NSW Government and Opera Australia.

    Great Southern Nights on song for NSW industry and music-lovers
    More than 75,000 tickets were sold to music-lovers for Great Southern Nights gigs, reviving live music across NSW, and supporting thousands of NSW jobs and hundreds of local communities.

    Aussie musicians take NSW road trip to boost tourism recovery
    Some of Australia’s biggest names in music including Guy Sebastian, Amy Shark and Ocean Alley are headlining a new tourism campaign encouraging Australians to support regional NSW communities by taking a road trip.

    NSW Government backs the recovery of the state’s visitor economy
    The NSW Government has strengthened its commitment to the state’s visitor economy, investing $200 million in the 2020-21 NSW Budget to drive visitation and visitor spending in NSW to pre-COVID levels by 2024.

    Sydney puts on a show for Qantas Centenary
    Sydney has commemorated Qantas Airways’ 100-year anniversary by lighting up its iconic Sydney Harbour Bridge as a larger-than-life birthday cake complete with illuminated candles that were blown out by a Qantas 787 as it did a low level overfly at 1,500 feet.

    NSW invites interstate holidaymakers to take a Great Escape
    NSW is inviting interstate residents to cross the border and enjoy a ‘Great Escape’ now that travel restrictions between States are soon to be lifted.

    NSW Government supports COVID-safe arena concerts for Greatest Southern Nights
    The NSW Government is amplifying its support for the return of live music, backing two major concerts at Qudos Bank Arena for more than 12,000 fans in total as part of Great Southern Nights.

    Great Southern Nights gets the show back on the road – 1000 gigs start today
    The first of more than 1000 COVID-safe gigs for the Australian-first event Great Southern Nights gets underway tonight, kicking off a month of live music across Sydney and New South Wales.

    NSW Government secures another knockout sporting event for Western Sydney
    The NSW Government has continued its winning streak, securing another high-profile sporting event for Western Sydney.